wandering lark
The owner and founder of Wandering Lark, Laura, has a heart for encouraging and educating others. Her uplifting personality is something that I wanted to showcase in Wandering Lark’s branding. Before I joined her team, the colors and general feel of the brand were muted, neutral, and minimalistic (an overly popular theme in the artisan world.) However, this look did not fit Laura’s vision for standing out in the saturated candle industry.
Starting with defining the brand's aesthetic and keywords, I redesigned the logo, print materials, and website. Intentionally using happy colors, uplifting messaging, and bright photography in everything I created, Wandering Lark’s transformation now matches the mission of “making the world a little brighter” in a unique, positive, and beautiful way!
Branding for
artisan soy candles
PROJECT SCOPE:
Logo Design
Business Card
Packaging Design
Print Collateral
Email Templates
Copywriting
Photography
Social Media
shopify website
About the brand
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The inspiration for the branding comes from the natural, hand-crafted, artistic touch that goes into each product. Laura chose unique craft labels for the reusable glass jars and hired local artists (including me) to draw the illustrations that set these candles apart from the competition.
For the logo, business card, packaging, and other marketing materials, I tied them all together to compliment these beautiful candles.
The illustration on the craft business card is a nice nod to the labels.
Whenever I create a brand identity for a client, I always include variations of the primary logo. It allows their brand flexibility to show up consistently and gain recognition in different formats.
Custom stickers are always a fun addition to your branding!
The old logo used a trendy script font, and Laura wanted something bolder and something that would stand the test of time. The solution was to use a font that was both charming and pronounced. The handwritten script beneath perfectly matches the illustration on top.
About the candles
Wandering Lark creates luxury candles that enhance your home, from the fragrance to the design. Only using 100% natural ingredients and the highest quality oils, each candle burns cleaner, longer, and smells just as good as it looks.
Behind the illustrations
Here's my process of creating the labels.
I relish any projects where I get to use my traditional art skills! Laura and I have a fun time collaborating on the concepts and names for all the new fragrances added to the lineup.
The cute sketches on the labels turn each jar into a piece of art.
Tap image to view BEFORE.
Hover over image to view BEFORE.
Lulu. Gal is a brand with a minimalist approach. Their beautiful Brazilian made jewelry is simple, premium, and durable. They provide a touch of classic elegance to the everyday lifestyle.
Julie helped develop the Wandering Lark brand to what it is today.
From photoshoots to product packaging, to social media, and graphic design she's done it all! She has a keen understanding of what it means to keep a business on brand.
Julie has the artistic skills and technical skills for any project.
She is a true artist and is able to take your vision and make it a reality.
Words from the client:
Laura Schaefer
Owner Of Wandering Lark