The Juicy Tea hub
The Juicy Tea Hub is an organic juice, smoothie and tea bar with hand-crafted recipes that have been perfected over ten years using only the purest ingredients. They believe in leveraging nature’s most powerful compounds to create drinks that taste as good as they make you feel.
This project case study I created showcases how good branding involves more than just a logo. Branding is how people perceive you, your business, your services, and your products. You want a brand that is unique, memorable, and full of flavor! Building this business concept from scratch, my keywords to set the tone were playful, organic, and hip. The concept behind the name was a play on to the slang word for "tea."
(TEA: juicy or exclusive details about a situation or person.)
The company's mission is about nurturing community and providing a relaxing atmosphere to socialize, work, or just hangout and read a book. It's a hub for individuals to find real connection and juicy drinks.
Branding for
PROJECT SCOPE:
Name Development
Creative Direction
Full Brand Identity
Copywriting
Business Card
Packaging Design
Social Media
About the brand
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Businesses can become too rigid with their branding or box themselves into a conventional stereotype. Although it's essential to maintain a consistent theme to build brand recognition, I'm all for pushing the boundaries to create content that stands out. In these examples, you can see while incorporating a large variety of fonts, colors, and imagery, all the components still fit within the Juicy Tea Hub's aesthetic.
SOCIAL MEDIA GRAPHICS
Lulu. Gal is a brand with a minimalist approach. Their beautiful Brazilian made jewelry is simple, premium, and durable. They provide a touch of classic elegance to the everyday lifestyle.
