222 pastry
logo design
brand identity
Two-Twenty-Two Pastry is a pop-up bakery that offers vegan treats in Charleston, SC. Baker and owner, Allie Blackburn, creates imaginative, delicious, vegan desserts that are loved by all — including Blake Lively and Ryan Reynolds!!
Allie came wanting a fun, feminine, and whimsical brand identity for her new startup. Using soft pastel colors, adorable hand-drawn illustrations, and a fancy, flowy font we created a brand that is as sweet as her bake goods.
ABOUT
two-twenty-two
Pastry
Creative Direction
Full Brand Identity
Print Collateral Design
Pattern
Customized Sticker
PROJECT SCOPE:
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222 PAstry branding board
Hand-drawn custom pattern
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The custom illustration doubles as a cloud and glob of frosting.
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Fantastic! Julie really took my loose idea and turned it into exactly what I wanted. So creative, talented and a breeze to work with!
Words from the Client:
Allie Blackburn
Owner of 222 PAstry